Want to show potential customers the power of your service, course or product?

Build your authority and generate more leads with case studies

Show your prospect what you can do for them—through your customer's success stories!

Case studies showcase how your customer succeeded due to your help. These dig deeper than a testimonial—they harness the power of storytelling.

Your case study takes potential clients on a real-life journey in your customer’s words—not yours. Consumers are savvy. They don’t want marketing speak. They want unbiased truth from someone who has been in their shoes.

Your prospective client ‘meets’ their peer—the hero/interviewee of the case study. They experience the interviewee’s problem (which is similar to their problem). They see how the interviewee used your product or service, and they experience the triumphant success of your product or service!  

Your prospective customer sees your service or product in action. They now know you can help them! You’ve also started gaining their trust.

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Case studies are the duct tape of the marketing world.

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Have you ever wanted to take a piece of content and use it to fill a bunch of roles? If you have an effective case study, now you can.

While case studies won’t help you MacGyver your way out of a locked room on a sinking ship, your case studies can take on multiple roles in your marketing strategy. 

Need ideas for blog posts, a tweet (or twenty), your weekly email or newsletter? Your case studies will deliver every time.  

 

Get more from your case study through repurposing:

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Create bite-sized content for your social media channels to engage your audience

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Boost your social proof on sales pages

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Drip feed individual case studies over several emails

But aren't case studies hard?

Not if you have a proven system for collecting and writing case studies (which I have).

My six step process and consistent communication ensures a smooth, stress-free experience. You'll have a case study you and your customer are excited to share.

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Why work with me?

Headshot Shannon Whyte

Hi! I'm Shannon.

I’m a former clinical psychologist, who loves listening to people’s stories, ideas, and successes. I know how to ask questions and talk with people, so they feel comfortable opening up and sharing their story.

More importantly—I know how to listen. Because honestly, asking questions isn’t enough. You need someone who can listen to understand your customer’s journey. 

As a result, your customer will feel comfortable, listened to, and understood. You’ll have a case study that you and your customer are proud to share!

Your business is important to me. I want to help you succeed.

You don’t need someone who you have to micromanage or hope they can deliver. You need someone who is always learning, investing in training, and striving to provide you with results.

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Don't take my word for it.

Every part of our project was managed professionally, from the initial contact all the way through the final deliverable. She manages expectations, overdelivers, and her work is absolutely phenomenal. My team and I are looking forward to working with her again.

Abbi Perets

Copywriter and Owner of Successful Freelance Mom

Headshot Katy Byrom

If you’re looking to up your content game, Shannon is the writer you want to work with. She’s smart, creative, organized, and effective. she’s also an absolute joy to work with. Something I truly admire about Shannon is that she is a superb listener, demonstrating an innate ability to articulate ideas and expertly capture yours.

Start sharing your customer's success stories today!

If you have customers who love what you do, let me help you share their stories.